How could an ebook set you apart from your competition?
And should you write one yourself, or would it be a better use of your time and other resources to pay a skilled and enthusiastic ghostwriter to write one for you?
Have you ever written an ebook to offer potential clients or customers to get them more interested in your brand? Maybe you have, but you haven’t seen any increase in sales or sign-ups.
Time for an editor with a good sense of what will grab and hold onto your customer’s attention, imprinting your brand on their minds.
Or maybe you’ve thought an ebook would be a great thing to have, but you don’t want to write it yourself? Or you don’t have the time.
Time for a ghostwriter with that same sense, who also happens to love writing eBooks — especially those that share valuable information that your clients or customers will love.
As Captain America has said (among other things that are now etched in my memory), “I could do this all day!”
Why an eBook?
For most industries, eBooks are more appropriate than white papers.
In general, they’re also written using less formal language. The goal is to invite potential customers or clients to read, enjoy, and share the eBook — and to remember who provided it.
If your ideal customer or client downloads your eBook and joins your email list, you can then send other incentives to consider your product or service — keeping you in the minds of those who’ve downloaded and (hopefully) enjoyed your eBook.
The more often your potential clients or customers remember you and what you’ve done for them, the better.
Aren’t eBooks overused?
No. In some cases (many, actually), they’re poorly conceived, poorly-written, poorly-edited, or all of the above.
What we can learn from that is the fact that just having an eBook for your customers or clients to download won’t necessarily cause an exponential increase in your products or services.
The same goes for free e-courses or online video courses. If your e-course doesn’t teach your potential clients something new that helps them in some measurable or memorable way, they won’t have a reason to think your product or service will help them reach their goals.
EBooks also have the advantage of being delivered all at once — which makes it all the more necessary to cut any content that doesn’t help your reader in some way.
And if designed by someone who knows what your customer/client wants, your eBook stands an excellent chance of getting the kind of attention you want for your product or service.
Where do I begin?
If you’d like to write one yourself, you can start by making a list of eBook ideas that would interest your customers or clients.
Make yourself think up ten possible eBook ideas. Don’t censor yourself. Let the ideas flow until you have at least ten listed. Then, if you need help narrowing down your ideas, create a poll on social media and ask the people in your network to help you choose.
To get the most helpful results, choose the social media channel/s where more of your ideal customers or clients hang out.
For example, if you run a soup and sandwiches shop, you could write an eBook on the best soup and sandwich pairings and the nutritional information for each. It could also include any interesting information on the ingredients you use for your sandwiches and soups.
For your gluten-sensitive customers, you could devote a section of your eBook to soup/sandwich pairings just for them, with detailed information on the ingredients and how you prepare gluten-free menu items to prevent gluten contamination from other foods.
Or if you’re a freelance writing coach, you might write an eBook on the coaching services you provide and on how good coaching has made a difference for other freelance writers (based on their own testimony).
If you have glowing testimonials from your own clients, so much the better!
At the end of your eBook, you could invite the reader to click on a link to answer a brief survey where they tell you exactly what they need help with — so you can contact them with more specific information and invite them to chat with you about how you could help them meet their goals.
SurveyMonkey will let you create a survey for potential clients and customers. It doesn’t have to be a long one. In fact, it’s better to keep it short and sweet.
Check out the 3-question survey I just created at no cost (I’m testing the waters with this one, too).
Apparently, there are several ways to share the survey once you create it on their website. I chose to create a weblink, for starters — which you can easily use to create a hyperlinked survey invitation at the end of your eBook.
You can also embed the survey on your website, invite your email subscribers to take it, or share the survey on Facebook, LinkedIn, or Twitter. There are other options, as you can see in this image.
Need help brainstorming an idea for your eBook? Send me an email at firstname.lastname@example.org or chat me up on Facebook or Twitter. Let me know if there’s anything I can help with.
And happy creating!